Rubaba is a well-known telecom professional with 12 years of experience in telecom sector. An MBA from Dhaka University with a Dean Scholarship, she subsequently had qualifications in Strategic Marketing Program, London Business School and Executive Management Programme, Stockholm School of Economics. She has also received many national and international accolades at corporate and personal level.
Rubaba has been with Grameenphone since 1998. She joined as Officer in Product development and went on to handle different Marketing portfolios including Brand and Customer Service. She subsequently became the Marketing Director and finally was the Chief Communications Officer wherein she was instrumental in driving the growth of the brand in Bangladesh.